Scaling to millions of monthly new users: How we stayed compliant and kept growing
Director, Product Management
Hired to lead the hyper-growth phase. Oversaw the consumer app, shaping a product that is synonymous with P2P transfers.
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I've dedicated my career to building the best products that customers love to use.
01 02 Our journey to 9-figure revenue growth in year one
03 Real-time payments: How we hit $100M in 30 days
04 Identifying an opportunity to streamline customer authentication and reduce Plaid fees
05 Creating an improved new recipient sending experience that reduced fraud and customer appeasements
Vice President, Product & Design
Founding VP of Product & Design, building the payment network and brand identity of America's largest P2P platform.
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01 Building an amazing consumer app, used by millions
02 Building a platform for the largest P2P network in America
03 Crafting the brand that has become the leader in P2P payments
04 Building a modern UX guide and design system for every bank
05 A rigorous UX certification process for every bank joining the network
Creative Director
Joined the global digital agency to launch the San Francisco office, leading a world-class team of 45.
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01 The innovation behind the Mastercard Send P2P App and SDK
02 Defining the ‘Back-to-School’ strategy for the Kohl’s Charge Card
03 Inspiring Katy Perry's fans all around the globe
04 San Francisco’s favorite cup of coffee goes mobile
05 Unlocking the power of real-time spending and location-based APIs
Product Strategyand UX Design
Advising high-impact clients has fueled my passion for helping others achieve Zero-to-One product market fit.
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Founding and growing Hawaii’s #1 after-sun care brand
Shaping PMF for an Embedded Finance SaaS company
Creating a cloud-native UX for a multinational energy company
Helping Series A startups clarify their product-market fit
Developing an Action Sports mobile community
Vice President, Product & Design
Scaled a 50-person digital advertising network. I was the architect for Vesper, an audience insights SaaS platform.
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01 Building a SaaS platform with real-time data visualization for programmatic ad buying
02 Crafting the perfect name, the story behind Vesper
03 $2M in new revenue from mobile and video ad sales
04 Co-authored the IAB’s first responsive design ad format
05 Setup partnerships with Flite, Innovid, and Celtra
Founder, CEO
Pioneered the future of social commerce by creating a SaaS platform that transforms videos into shoppable, interactive media.
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Creating the Calvin Klein TV shopping experience
Launching the Armani StylePad with Irina Shayk
How Gucci's interactive videos changed luxury shopping
Transforming entertainment one music video at a time
7-figure revenue in new media sales with interactive branded content
Working with Mark Burnett & AOL on a Cliff Notes animated series
Early Career
In 2001, I started my career and recognized the internet would change the world, so I dove in headfirst and began my journey as a UX designer.
With a unique skill for designing blueprints to help people visualize their vision, I honed my craft around clean thinking to make things simple.