Led Strategy and Designed Kohl’s Digital Wallet
Kohls is a leading retailer and they hired Monitise Create to help define and design their digital wallet. My team led the discovery workshop which enabled us to understand their vision around how they wanted to enhance their wallet offering. From there we mapped out a set of user personas to define their key customers who would use this app and built that into a 30-day journey as to what it would be like becoming a Kohls Charge Card member and shopping in their retail stores. We ultimately defined a set of unique user stories, which became the blueprint for the wireframes and the visual design we crafted to visualie their new Wallet experience.
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