15 Years Crafting Products, 100 Million Influenced
Accomplishments
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Roles HeldFounder / CEO
VP Product Management
Creative Director -
Products BuiltVenmo & Zelle
Fintech Payment Platform
Video SaaS Platform -
Impact MadeGenerated 9 Figure Revenues
Reached 100 Million Users
Raised $2M from Angels
2020
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Senior Director of Product Management
Financial Services December, 2020 - Present- Lead Financial Services product team across digital and in-store Lead team of 19 Product Managers Walmart Pay, Wallet and Stored Value Affirm Capital One Warranties, Protection Plans and Home Services Money Card (digital bank / pre-paid) Directed Spend (healthcare benefit cards) Money Services: Domestic & International P2P, check cashing, bill pay, cash loads, tax rebates and more
2019
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Consultant
Product Management and UX Design October, 2019 - December, 2020-
SaaS B2B BNPL company spun out of Affirm
$50M+ in invoice financing Developed new product and go-to market strategy Developed new SaaS pricing model Wrote product marketing materials Improved product and design processes -
Multinational energy company
Product and UX strategy for internal applications Digital product transformation and cloud migration Built design system Scrum training -
Stealth consumer fintech investment platform
Crafted brand identity Designed UX and wrote product requirements
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2018
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- Led the P2P product team and ran the consumer app Drove 9-figure business unit Responsible for 40M+ customers 7 figure monthly customer growth Grew OCT revenue 8x Launched real-time payments Optimized payment methods and processing, 8 figure savings Solved FinCEN regulation, ensuring 100% customer activation Managed Plaid and Amplitude relationships Built hiring plan, adding 10 Product Managers
2016
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- Designed and launched the Zelle brand with America's biggest banks Built the Product and Design team from scratch Developed hiring plan, growing us from 2 to 19 in nine months Drove 8-figure business unit Grew from $34B in P2P Payments to $70B in 18 months 7-figure monthly new user growth Designed and developed the iOS and Android apps Built 100-page UX design system certification guide App received WCAG AAA Accessibility rating Implemented Mixpanel enterprise edition Humbly recognized on Bank Innovations 2017 Innovators to Watch 19 Certified Banks: Chase, Wells Fargo, US Bank, Bank of America, Capital One, PNC, BB&T, Citibank, Frost, USAA
2014
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- Led 150-person design agency Drove 8-figure business Built the SF office Led client engagements and ran discovery Implemented new design processes Scoped and estimated all projects Refined recruiting process, saving us 6-figures in annual fees Designed and developed Mastercard's P2P mobile payment app Designed Mastercard's real-time transaction data app Designed Kohl's digital wallet app Designed and developed Vantiv's card control app
2013
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Consultant
Product Management and UX Design April, 2013 - October, 2014-
Venture Capital Firm
UX Design Product marketing Product strategy for companies in the portfolio -
IaaS for the Travel Industry
Company acquired by Deem Prototyped UI Redesigned website Simplified product offering Crafted messaging and positioning -
iOS App for Action Sports
Crafted brand identity Designed UX and wrote product requirements Co-wrote investor deck Raised seed round with CEO -
Organic After-sun Moisturizer
Crafted brand identity Created packaging design Grew to #1 after-sun care line in Hawaii by retail sales Built sales strategy: ABC Stores, Walmart, Target, and Four Seasons are key customers
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2012
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- Designed and developed Vesper; Martini's SaaS platform Crafted brand identity Designed UX and wrote product requirements Wrote marketing and sales materials Drove $2M in new media sales Identified $500K in IT Savings Built data taxonomy Co-wrote paper with IAB on responsive design Moved company from waterfall to agile Setup partnerships with: Flite, Innovid, Celtra
2006
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- Raised $2M from angels Grew to 7 figure revenues Break-even in 2 years Built lightest Flash video player 25 languages and 15 currencies supported Video SEO getting Page 1 rankings on Google Integrated with: Brightcove, Freewheel, Kaltura, and Ooyala Key customers: AOL, Sony, Universal, Armani, Gucci, Havas, Conde Nast, Hearst Publishing, Calvin Klein, HUGO Boss, PlayStation
2005
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Sr. Business Development Manager
Internet Service Provider May, 2005 - June, 2006- Developed national channel partnerships Drove 7 figures in new revenue Brought 4 partnerships into contract in 3 months Negotiated all deals and built financial models Co-created sales collateral Strategic partners: Microsoft, Dell, AARP, DISH Network, Best Buy, Fry's, Southwest Airlines
2003
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Strategic Advisor
At-home Fitness Company June, 2003 - September, 2004- Connected company with A-list celebrity clients Built sales plan growing revenue to $500K Setup and managed Google CPC campaigns Company featured in SELF Magazine and on ABC News
2002
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Co-founder and Head of Product
Social Media SaaS Platform for Celebrity Fan Communities January, 2002 - October, 2004- Secured $1M deal with rapper Nelly Self-funded before raising capital Negotiated and structured every client deal Prototyped user interface Wrote product requirements Exclusive partnership with MSN Featured on Access Hollywood television
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University of Phoenix
Graduated with a Bachelors in Business Management
2000
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Business Development
Digital Agency March, 2000 - December, 2002- Developed custom web applications for Fortune 1000 companies Key customers: National Semiconductor, Adobe, Cornish & Carey This is where I became a UX designer
1999
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Started First Company at 19
DJ Vinyl Record Distribution August, 1999 - March, 2000- Sold DJ vinyl records across the US Made $50K in first 3 months Started company to get out of credit card debt. My parents taught me a valuable lesson.
1997
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Sales
Record Label September, 1997 - January, 2000 -
Assistant to Music Director
#1 Radio Station in Bay Area September, 1997 - January, 2000 -
Worked as a pastry chef in high school to save for college and buy my first car
Volunteered every Thanksgiving to feed 600 people
1992
1989
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Started Kids for a Clean World in 5th grade
Flew to Japan with my class and spoke to their Prime Minister
1979
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Born in Mill Valley, California