VP Product & Design January, 2012 - April, 2013
Drove $2M in New Revenue
Developed Mobile & Video Sales Strategy
Setup Partnerships with Flite, Innovid, Celtra
Identified $500K in IT Cost Savings
Implemented Agile Development
Martini Media (leading affluent ad network) approached me to build out and run their product team. My initial focus was to help the company drive new revenue. Through a series of partnerships and training the sales team how to sell mobile & video advertising solutions more effectively, we were able to add $2M in new revenue during my first year.
The next major goal was to develop a product that the company could market independently of the traditional ad network model. This would help the IP value of the company and create new revenue streams. With these goals in mind, I conceived their Audience Insights DaaS Platform; Vesper. Vesper is a self-serve platform that enables advertisers and publishers to get an exact view of the audience viewing their ads and people on their website. With this knowledge advertisers could buy ads more effectively and publishers could monetize their inventory better.
Vesper started with just a spark and my team designed every piece of the product from the name, tag line, user interface and experience, product requirements, data taxonomy, product pricing, strategic partnerships, to launch strategy. It was an amazing journey and a product I am very proud to say I had the opportunity to lead.
Arjun Dev AroraPartner @ 500 Startups
Adam CarrProduct Manager @ Nielsen
One required trait in a leader is an outgoing personality. I won’t forget that Abe was the first person to reach out to me at Martini, striking up a conversation within my first hour in the office. I didn’t...
Jason CaterEngineer @ UCSF
Outside of being a great guy, Abe is one of the finest managers I know. His leadership is steadfast but not overbearing. He knows what he wants done but will allow his team the space...
Bethany O'ConnellUX Designer @ Google
I had the great pleasure of working with Abe while he was Chief Product Officer at Martini Media. He was known for his strategic and forward thinking, leadership and ownership in every...