Audience Insights Platform for Advertisers & Publishers

VP Product & Design January, 2012 - April, 2013

Accomplishments
Business

Drove $2M in New Revenue

Developed Mobile & Video Sales Strategy

Setup Partnerships with Flite, Innovid, Celtra

Product

Identified $500K in IT Cost Savings

Implemented Agile Development

Wrote Paper with IAB on Responsive Design

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The Details

Martini Media (leading affluent ad network) approached me to build out and run their product team. My initial focus was to help the company drive new revenue. Through a series of partnerships and training the sales team how to sell mobile & video advertising solutions more effectively, we were able to add $2M in new revenue during my first year.

The next major goal was to develop a product that the company could market independently of the traditional ad network model. This would help the IP value of the company and create new revenue streams. With these goals in mind, I conceived their Audience Insights DaaS Platform; Vesper. Vesper is a self-serve platform that enables advertisers and publishers to get an exact view of the audience viewing their ads and people on their website. With this knowledge advertisers could buy ads more effectively and publishers could monetize their inventory better.

Vesper started with just a spark and my team designed every piece of the product from the name, tag line, user interface and experience, product requirements, data taxonomy, product pricing, strategic partnerships, to launch strategy. It was an amazing journey and a product I am very proud to say I had the opportunity to lead.

Experience Vesper!

Public Homepage
Vesper Homepage
About Us
Vesper About Us
Interior Home
Vesper Interior Home
Campaigns
Vesper Campaigns
Track Campaign
Vesper Track Campaigns
Extend Buy, Run Once
Vesper Extend Buy, Run Once
Extend Buy, Step 1
Vesper Extend Buy, Step 1
Extend Buy, Step 2
Vesper Extend Buy, Step 2
Extend Buy, Step 3
Vesper Extend Buy, Step 3
Extend Buy, Step 4
Vesper Extend Buy, Step 4
Extend Buy, Step 5
Vesper
Extend Buy, Verification
Vesper Extend Buy, Confirmation
Supply-Side Platform
Vesper Sell-Side Platform
Super Admin Portal
Vesper Super Admin Portal
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