Product Architect Launched in 2013
I partnered with XS to help them create a dedicated mobile community for Action Sports enthusiasts. The company made money by selling discounted products based on user’s interests. Starting with just an idea, we shaped the brand and called it XS, meaning Extreme Sports and a play on the word “Excess” for excess inventory. Once the name was set, we prototyped the interface, wrote requirements, and crafted all the messaging.
During the build, raising capital became a requirement and I worked with the CEO to design and script the investor presentation. This led to raising a seed round and being accepted into a startup accelerator.
Joao MadureiraFreelance Motion Designer
I had the pleasure of working with Abe on the XS mobile app. He is very organized and easy to work with. He's got great creative skills, along with leadership/management. He doesn't...
Estie CarilloProduct Designer @ Facebook
Abe was a pleasure to work with from start to finish. I was lucky to work alongside him on the XS mobile app for iOS. His visions on product are revolutionary and sometimes ahead of...
Anees IqbalDirector @ VMWare
Lauren KeeleyClient Manager @ Twitter