Developed an Interactive Film Series for AOL & Cliffs Notes
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Exclusive Partner
Mark Burnett Productions
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6 Videos
4 Mins Engagement
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2M Views
2M Clicks
Launched in 2011
AOL partnered with Clikthrough to build out their interactive film series for Cliffs Notes. Working with Mark Burnett and his animation team, we crafted an engaging experience that taught students about 6 well known Shakespeare stories from Romeo & Juliet, Macbeth, Othello and more. The animated video series enabled viewers to watch short videos and click on all the characters in the video; giving the Cliffs Notes experience to the Shakespeare story.
As our partnership grew with AOL, Clikthrough became their exclusive provider of interactive clikable video content. We worked on several campaigns for major brands such as IKEA, JC Penney, and Kohl’s. Each project was designed to support AOL’s brand advertising team to create immersive shoppable video experiences.
Experience Cliffs Notes!
