Armani Exchange partnered with Clikthrough to build out their interactive StylePad to drive awareness and engagement of each new seasons fashion line. The key success metric for this experience was time spent and for their customers to have fun. The StylePad enabled fans to see sexy photos from the shoot, along with backstory video on why specific destinations were picked.

The final piece of the StylePad was designed to enable fans to create their own ad and share it on social networks. Fans were able to do this on the canvas through a drag and drop interface and style their backgrounds with pictures from the photo shoot.