Designed and Developed Calvin Klein's CKTV
Calvin Klein partnered with Clikthrough to build out their CKTV interactive video platform. CKTV is Calvin Klein’s destination for their customers to watch and experience all their videos from exclusive content, fashion shows, to seasonal commercials. Knowing they wanted to be unique, Calvin Klein didn’t want just an everyday video site, they needed one that would drive revenue. Using Clikthrough’s clickable video technology we enabled their customers to shop directly from the videos and purchase the products they were seeing.
Needing a platform to support all types of users on different devices and in different countries, we crafted an experience that worked across desktop, tablet and mobile and supported the local currency.