Designed & Developed ELLE's Shoppable Video Series

Accomplishments

  • $500K Media Sales

    Desktop/iPad Optimized

  • 25 Videos

    93% CTR

  • 750K Views

    8% Click-to-Buy

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Launched in 2011
The Details
ELLE Magazine, part of the Hearst Publication family partnered with Clikthrough to create an interactive shoppable video experience for their magazine readers. With digital media sales taking over print, ELLE needed a way to give advertisers and readers something new. We worked with them to create custom content created by the ELLE editorial team and then made that experience shoppable on ELLE.com. This unique video content helped ELLE get recognized as one of the leading innovators in the changing print landscape.

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