Designed and Developed GUCCI's Global Shoppable Video Series

Accomplishments

  • Mobile Optimized

    Custom Video Player

  • 12 Languages

    14 Currencies

  • 88% CTR

    19% Click-to-Buy

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Launched in 2011
The Details

Gucci partnered with Clikthrough to build out their global shoppable video series. Being the first luxury fashion house to embrace interactive videos, Gucci set themselves apart as an innovator in high end luxury wear.

Using Clikthrough’s clickable video technology we enabled their customers to shop directly from the videos and purchase the products they were seeing. Needing a platform to support all types of users on different devices and in different countries, we crafted an experience that worked across multiple devices and supported the local language.

Experience Gucci!