SONY Music and Universal Music partnered with Clikthrough to find new ways to monetize their music videos by enabling viewers to discover what their favorite artists were wearing. Having the opportunity to create interactive music videos for the world’s biggest artists from Britney Spears, Pit Bull, Lady Gaga, Katy Perry, Eminem, Kelly Clarkson, The Script and more, we opened up music fans to a whole new way of watching videos. This experience enabled SONY & UMG to give their fans what they wanted which was finding out more about the video, from what the artist was wearing, who the backup dancer was, or where the video was shot.

The uniqueness of each video with all its interactivity also made searching for videos even more powerful, because Google could now index every object that was inside the video, thus providing a greater way of discovery.